Goldsmith Graphics
Summary
CLIENT
Personal Project | Visual Identity | Summer 2022
Problem to Solve
I wanted to create my own visual identity mark. This would serve as creative mark to put on my personal works and to establish myself as my own brand.
Creative SOLUTION
I am heavily inspired by geometry and bold thick lines. Portland, Oregon based graphic designer legend Aaron Draplin has been a major inspiration to my creative journey. His use of incredible bold lines on simple geometric shapes has a timelessness to them that I often study. Another source of inspiration comes from ancient Greek mathematician, Euclid, known as the “Father of Geometry.” In high-school I grew an appreciation for geometry and the unique soundness of how shapes can interact with each other in a mathematically appealing relationship. Finally, and possibly outdated at this point, I love how this mark looks similarly to the “Hand of the King” lapel. A symbol of authority in the gritty HBO series transitioned into the wonderful world of graphic design is humorous to me.
Process
Inspiration
Aaron Draplin
Hand of the King lapel
Euclid "Father of Geometry"